FACT: About Fairtrade

Sales of Fairtrade certified products increased 15 per cent in 2009, according to the global Fairtrade body, Fairtrade Labelling Organizations International (FLO).

FLO said that sales of Fairtrade-certified sugar and cocoa saw the biggest sales increases last year, as several major confectionery manufacturers made commitments to source fairly traded ingredients, including Cadbury Dairy Milk, Nestlé’s Kit Kat, and Green & Black’s, as well as the ice cream maker Ben & Jerry’s.

Fairtrade cocoa sales were up 35 per cent in 2009, while Fairtrade sugar sales grew by 57 per cent.